TRANSFORMING BRANDS AND DRIVING GROWTH THROUGH VALUE-DRIVEN DESIGN
With 15 years in the design industry, I’ve crafted experiences and led teams across technology, intelligence, retail, healthcare, hospitality, travel, automotive, finance, and education. I’ve driven discoveries, built high-performing teams, created North Star vision pieces, led large-scale redesigns, and developed design systems from the ground up.
Currently, I lead the product design team at Loomery, where we blend research, strategy, and design, delivering digital transformation and key business results for our clients. Our user-centric, value-driven, evidence-based approach that empowers product teams and leaders to make bold decisions that drive progress and accelerate growth.
Our approach is centred on delivering impactful business results while creating experiences customers can’t live without.
Currently, I’m working in Product Trios, seamlessly blending perspectives and disciplines across engineering and product management. In our mission to create highly usable and simple products —we start by diving deep into the data, user behaviour insights, and market trends.
This deep understanding allows us to anticipate needs and design intuitive interfaces that customers can’t live without. The result? Products that enhance engagement, delight, foster loyalty, and deliver measurable business impact.
Lastly, as a tech enthusiast and natural experimenter, I’m always pushing the envelope. Currently exploring AI tools like Claude, Semanttic, Galileo, Runway, and custom LLMs to revolutionise our research, prototyping, and design processes.